I’ve been an agency creative since 2000, delivering successful (and sometimes award-winning) work for a wide array of clients.
Here are a few favorite projects. Some are more clever than others. What they all have in common is strategic intent and results, not to mention relevance. Otherwise why would I be sharing them here?
I hope you enjoy the concepts, copy and commentary.
Four produced radio spots supporting print and digital campaigns.
Telling stories via the theater of the imagination never gets old.
This unique direct mail piece touts unique inside-out crop protection.
NAMA award-winning page ad for an ag consumer research client targeted growers where they live.
A brand video for the ag client with radio and direct mail above.
In addition to this video, I worked up their new brand messaging.
Another brand video, this time promoting a newly merged ag co-op serving Indiana and Michigan. It was totally worth the 3:00 a.m. call time to capture that opening sunrise.
This apple client asked for an infomercial, so that’s what they got.
My dreams of late-night cable TV stardom are closer than ever.
DreamWorks Animation provided the animation for this fun little vid.
I have a thing for working within limitations. Because it happens.
This apple client video was culled from a considerably longer video. New music and voiceover helped tell an entirely different story.
Yet another apple promotional video featuring repurposed animation.
Not all diesel fuels are created equal. This video explains.
This long-form testimonial video tells more of a story. You’ll see.
Sometimes clients choose not to spring for voiceover talent and screen supes have work a little harder to tell the story.
A junior page ad for an insecticide treatment to keep cattle free of ticks and other pests. I do love a clean, old-school ad layout.
Cottonseed. It’s what’s for dinner, if you’re a dairy cow.
Inspired by da Vinci and one of the world’s oldest cliches.
Alfalfa weevil larvae can really cost a farmer. Now you know.
Before I specialized in agricultural ad work, I did a lot of branding.
When rebranding CaringBridge, that meant starting with their story.
The small Duluth brewery client passed on this tall, cool new look.
CPG branding lives a lot of the time on the packaging of the product.
This ad predates the Marvel Universe movies, but it did employ a freelance Marvel Comics illustrator. It also inspired ORT agents.
This campaign inspired customers to give 400% of the target goal.
I’ve also developed consumer product lines, from name to content.
These Little Bo Bleep coasters were created for Department 56.
I’ve done serious healthcare work, too. As serious as diabetes.
Let’s talk about your concept and copy needs for your clients.
Brian Beatty: Creative. Books. Guy. 