Brian has worked as an agency creative since 2000, delivering successful (and sometimes award-winning) concepts and copy for clients of all shapes and sizes.
Here’s a sampler of some of his favorite creative direction/copywriting projects.
Three produced radio spots supporting print and digital campaigns in the ag category.
A NAMA award-winning ad for a consumer research client.
A brand video promoting a newly merged ag co-op serving Indiana and Michigan.
It was totally worth the 3:00 a.m. shoot set-up to capture that opening sunrise.
A web video promoting a crop protection client’s new grower incentive program.
An ad for a design lecture, based on the lone photograph provided by the speaker.
It’s also great advice for agency creatives.
From a consumer ad campaign that was also intended to empower ORT agents.
A web video touting proprietary benefits that make Safe Choice feeds a smart choice.
From a series of promotional e-blasts driving multiple-customer visits.
Ad from a medical device launch campaign simplifying and sassifying client messaging. Sass is relative.
A web video for another BD medical device launch, targeting sales teams and HCPs.
Beer. Branding. What’s not to like?
Promotional graphics for broadcast at Canterbury Park.
This community awareness campaign delivered 400% above and beyond projections. Salute that.
A video celebration of caregiving cobbled together from archival and product hero photos and stock.
A fundraising brochure with invaluable stories to tell.
A heavy-lifting brand video for a manufacturing software client.
B2B. B2C. CPG. SEO. Brian is available for freelance content strategy, copywriting and creative concepting gigs. Email him if you have a job that needs his way with words.